Doug Ratner has parlayed his Longmeadow, Mass.-based I’d Rather Be with My Dog dog-themed apparel and accessories brand for dog lovers into a like-named line of paleo dog treats.

The new treat line follows the paleo diet, which is all about eating the kind of natural foods likely eaten by humans and animals prior to the advent of agriculture and domesticated animals.

The U.S.-made treats are free of gluten, soy and dairy.

The line includes Duck; Salmon; Venison; Joint Health; Digestive Health; Skin and Coat Health; Lamb, Beef, Pork; Chicken, Turkey, Duck; Salmon, Whitefish, Tuna; Turkey and Pumpkin Trainers; Lamb and Sweet Potato Trainers; Chicken Chia Trainers; Beef, Bacon, Eggs Trainers; and Treat Sampler.The new treats will be the first Paleo dog treats on the market and are available for purchase directly from idratherbewithmydog.net for a limited time, before expanding to pet stores across the country, and 10 percent of all sales go to the Fidelco Guide Dog Foundation, a nonprofit guide dog school in Bloomfield, Conn.