10 Black-Owned Businesses to Shop and Support this Holiday Season

‘Tis the season to be jolly and deck the halls – and support Black-owned businesses.

Many small businesses have been affected by the global pandemic, especially Black-owned companies and entrepreneurs. While you’re shopping for those on your nice list this year, consider buying from Black-owned businesses, as many have been forced to shut down at disproportionate rates over the course of the pandemic, especially female-led Black-owned businesses; Forbes reported nearly half had to close their doors due to COVID-19.

We included a handful of Black-owned businesses in our FIT4MOM Holiday Gift Guide this year, like The Tiny Tassel, Bolé Road Textiles, Eu’Genia Shea, Estelle Colored Glass, and more, because purchasing from Black-owned businesses this holiday season — and beyond — helps close the racial wealth gap, strengthens local communities, fosters job creation, celebrates Black culture and serves communities, holds other companies accountable, and creates visibility and representation in the economy (Green America, 2020).

Whether you’re shopping for your BFF, sister, partner, mom, or yourself (you deserve it), below is a list of Black-owned businesses to support this holiday season, in the near year, and beyond.

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